As a personal brand photographer in London, I speak to women every week who are building meaningful businesses and doing work they care deeply about. Yet when it comes to photography, many feel hesitant. Not because they don’t want beautiful images, but because being seen feels vulnerable. Again and again, I see that the real work isn’t about perfect photos. It’s about visibility, confidence, and allowing yourself to step forward.
You can hide from the camera. You can’t hide from yourself.
It’s easy to avoid being visible.
Canva graphics.
Stock photos.
Detail shots of candles, plants, notebooks, coffee cups.
Anything that represents your business without showing you.
For a while, this works.
But if you’re running a personal brand, wellness business or creative practice, visibility eventually becomes unavoidable.
Not because of social media trends.
But because people connect with people.
Why being seen feels uncomfortable
Most people think they’re uncomfortable in front of a camera.
In reality, the camera is neutral.
What feels uncomfortable is being seen.
Being seen asks questions:
- Am I confident enough?
- Do I look professional enough?
- Will I be judged?
- Will people take me seriously?
These fears are rarely about photography itself.
They’re about identity, self-belief, and allowing yourself to take up space.
Avoiding visibility costs more than you think
In today’s online world, it’s increasingly difficult to grow a business while staying hidden.
Whether you’re a yoga teacher, coach, therapist, creative, or small business owner, your audience wants to understand:
- Who you are
- How you work
- What it feels like to be in your space
When your visuals avoid you entirely, your message becomes harder to trust.
Not because your work isn’t good, but because it feels distant.
Visibility isn’t about attention.
It’s about clarity.
Photography as alignment, not performance
This is where my approach to photography is different.
My sessions aren’t about forcing confidence or performing for the camera.
They’re designed to feel aligned.
Before we ever pick up the camera, we prepare together:
- We look at your business and branding
- We clarify what you actually need images for
- We talk through your goals, your hesitations, and your direction
This process alone often brings new insight.
The photography becomes a continuation of that clarity, not a separate task.
Avoiding visibility costs more than you think
In today’s online world, it’s increasingly difficult to grow a business while staying hidden.
Whether you’re a yoga teacher, coach, therapist, creative, or small business owner, your audience wants to understand:
- Who you are
- How you work
- What it feels like to be in your space
When your visuals avoid you entirely, your message becomes harder to trust.
Not because your work isn’t good, but because it feels distant.
Visibility isn’t about attention.
It’s about clarity.
Photography as alignment, not performance
This is where my approach to photography is different.
My sessions aren’t about forcing confidence or performing for the camera.
They’re designed to feel aligned.
Before we ever pick up the camera, we prepare together:
- We look at your business and branding
- We clarify what you actually need images for
- We talk through your goals, your hesitations, and your direction
This process alone often brings new insight.
The photography becomes a continuation of that clarity, not a separate task.
Confidence doesn’t start with the photos
One of the biggest shifts I see is this:
confidence doesn’t arrive before the session.
It grows through the experience.
Feeling supported, guided and seen without judgement.
That confidence doesn’t stop at the images.
It carries into how you show up online, how you talk about your work, and how you hold yourself in your business.
Visibility can be gentle
You don’t need to overshare.
You don’t need to become someone else.
You don’t need to be loud.
Visibility can be calm, grounded, and intentional.
Photography, when done with care, can be a way to practise being seen in a safe, supported way.
When you’re ready
If you’ve been relying on graphics, stock images, or indirect visuals because being seen feels uncomfortable, you’re not alone.
And you don’t have to push yourself harder.
Sometimes, the shift comes from being guided through it.
If you feel it’s time to create images that truly reflect you and your work, I’d love to support you.
Ready to be seen?
If this resonated, you’re not alone.
Visibility is a journey, and it doesn’t have to feel rushed or forced.
I regularly share reflections, behind-the-scenes moments, and guidance around photography, visibility, and showing up in a way that feels aligned. You can sign up to be part of my community here
→ Also you can follow me on Instagram here.
If you’re curious about working together or want to explore what an aligned photo session could look like for you, you’re welcome to get in touch.
→ Contact me here.
When you’re ready, support can make all the difference.
Kris x
